Digital Marketing

What is Digital Marketing?

Digital marketing means using the internet, phones, social media, search engines, and other online platforms to reach customers. Some experts think of digital marketing as a completely different way of reaching out to customers compared to traditional marketing. It involves understanding how customers behave online and coming up with new ways to connect with them. Basically, digital marketing is the way you promote your brand and reach out to people who might be interested in what you have to offer.

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There are 4 main types of Digital Marketing:

Search Engine Optimization (SEO) is about making your website better so more people visit it. It focuses on getting your website to show up naturally when people search for things online, rather than paying for ads.
Search Engine Marketing (SEM) is when you pay to make your products or brand more visible in search engine results. It’s like buying ads to get noticed.
Social Media Optimization (SMO) is about making sure your business looks good on social media platforms like Facebook, Instagram, and Twitter. It’s about building a strong presence there.
Social Media Marketing (SMM) is when you use paid ads on social media to promote your brand and interact with customers, both old and new.