In today’s tough competition, businesses that use videos to promote themselves earn more money than those that don’t. Videos are great for explaining things visually, which helps businesses not only advertise their products and services but also find and keep new employees, making work more efficient. Videos can guide customers through what you offer and highlight the features and benefits of your products. With videos that have both sound and animation, your audience can quickly and easily understand information. Once a brand attracts customers, it’s important to keep them happy and loyal. One of the best ways to do this is by using videos to show what it’s like to be a customer. By demonstrating how others use your products, people can better imagine themselves in that role.